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Strategic Management of Technological Innovation 4/e優質好書推薦

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　　1.Five new short cases: Theory in Action: Inspiring Innovation at Google in Chapter 2; Tata Nanon: The World’s First Rs. 1 Lakh Care is the chapter opener in Chapter 3; Theory in Action: “Segment Zero” – A Serious Threat to Microsoft In Chapter 3; From SixDegrees.com to Facebook: The Rise of Social Networking Sites is the chapter opener in Chapter 5; and Dyesol: Partnering to harness the power of the sun is the chapter opener in Chapter 8.

　　2.Completely updated data/graphs, opening cases, and suggested further reading sections to keep you on the cutting edge of strategic management of technological innovation in your classroom.

　　3.Cases, Data, and Examples from Around the World: The opening cases feature companies from Australia, India, Israel, Japan, France, the UK, and the US, and many examples from other countries are embedded in the chapters themselves. Wherever possible, statistics used in the text are based on worldwide data.

　　4.More Comprehensive Coverage and Focus on Current Innovation Trends: More extensive discussions of topics such as alliance portfolios, alliance governance, and outsourcing. Examples in the text also highlight current important innovation phenomena such as crowdsourcing, reemium "pricing models,atent cliffs" in pharmaceuticals, three-dimensional printing in manufacturing, viral marketing, and new resources for funding startups such as Kickstarter.com and AngelList. The suggested readings for each chapter have also been updated to identify some of the more recent publications that have gained widespread attention in the topic area of each chapter.

作者簡介

Mellissa A. Schilling

　　現職：New York University