專業書籍壹玖 教科書書籍 政府出版品

Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases (Global Edition)(19版)物超所值

博客來專業及教科書及政府出版品-管理類分類熱門好書

　　Overview
　　Crafting and Executing Strategy has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line-up of exciting new cases and Illustration Capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student.

　　Enhancements to the Global Edition include:
　　New Illustration Capsules throughout the text featuring global companies management strategies, including a comparison of Microsoft's and Red Hat Linux's business models, an examination of Lock & Lock's success in China, a study of POSCO's diversification, and a look at corporate social responsibility through fashion and cars in Singapore.

　　Introduction of new cases highlighting real-world applications of crafting and executing strategy, including the reinvention of the Accor Group, Apple's position in the UK consumer electronics retail industry, ALDI's business model in Australia, and Technica's expansion into Africa.