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經典款式International Marketing (第14版)

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　　Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

　　This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

作者簡介

Philip R. Cateora

　　現職：University of Colorado

Mary C. Gilly

　　現職：University of California, Irvine

John L. Graham

　　現職：University of California, Irvine